Simbionix acquires eTrinsic, Inc

Leading partners in medical education and training technologies combine to accelerate growth.

CLEVELAND, Ohio and Louisville, CO (January 12, 2006) – Simbionix USA Corporation, a leading developer of advanced medical simulation products, today acquired all assets and employees of eTrinsic, Inc, a developer of interactive medical education and assessment tools. The terms of the acquisition were not disclosed.

The companies have been working closely as partners for a year developing technologies and products for the medical device and physician education market. The acquisition will speed development of a wide-ranging technology-based training, education and assessment solution. Surgeons and interventionalists are increasingly relying on simulation-based training to learn how to use new products and procedures, to practice for challenging procedures, and to maintain advanced skills. The acquisition gives Simbionix greater access to educational content to be delivered over its expanding installed base of medical simulators.

“We’re very pleased to join with what we consider to be the clear market leader in terms of advanced technology, innovation and breadth of capability,” said Jacques Devaud, CEO and President of eTrinsic, Inc. Devaud will continue as President of eTrinsic and will also have the title of VP of Curriculum Development at Simbionix. eTrinsic will become a division of Simbionix.

“Simbionix has been continuously innovating and improving its products and services to meet changing market requirements. After working closely with eTrinsic for about a year, it became clear that by merging our capabilities, technologies and client relationships, we could more quickly develop and deliver a market-changing solution,” said Ran Bronstein, President of Simbionix. “While both companies have been leaders in the medical education and training market for eight years, the market is still in its infancy in terms of both capabilities and revenue growth. We intend to increase our pace of innovation to develop an advanced and comprehensive solution for physician and sales force education and training.”

About Simbionix USA
Simbionix is a global leader in medical simulation technology. Simbionix mission is to provide state of the art, computer-assisted medical simulation training systems, and set the standard for minimally invasive surgical training and performance. Simbionix' pioneering work is enhanced by an on-going collaboration with leading medical establishments. The company enjoys strategic alliances with leading device and endoscopic equipment manufacturers. Since the successful introduction of the GI Mentor™ to the world market in 2000, Simbionix completed four other medical training simulators, which provide medical experts with hands-on training in a comprehensive array of Minimally Invasive Surgery procedures; the URO Mentor™ - a simulator for endourology procedures, the PERC Mentor™ for percutaneous access procedures, the LAP Mentor™ - a multi disciplinary simulator for laparoscopic skills and surgery procedures, and the recently launched and enthusiastically received ANGIO Mentor™ for interventional cardiologists, interventional radiologist and vascular surgeons that can use it to perform complete procedures, as well as acquiring basic skills. Simbionix is actively expanding its market-leading technology to transform the operating room as we know it today. Additional company information can be found at www.simbionix.com

About eTrinsic
eTrinsic develops revolutionary e-learning content using simulation and tracking technology, called True Learning Experiences™, for medical device and equipment, life science and healthcare organizations worldwide. eTrinsic’s experience includes developing interactive courseware for end users including sales reps, physicians, clinicians, patients and customers, and working with medical device and equipment manufacturers in all stages of product development. eTrinsic offers the True Learning Environment™ (TLE) learning management system (LMS) and the True Assessment System™ (TAS), a scalable server-side tracking system which validates true comprehension of course material by measuring user proficiency in solving a problem with a complex set of variables. Additional company information can be found at www.etrinsic.com

Simbionix Contact:
Tim Rocco
VP Sales and Business Development
(216) 229-2040 ext 105
tim@simbionix.com

eTrinsic Contact:
Jacques Devaud
President and CEO
eTrinsic, Inc.
(303)-381-2340
jdevaud@etrinsic.com

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